Tuesday, August 4, 2015

1962 French Rolex Ad Mercedes 300SL Gullwing

1962 French Rolex Ad
Mercedes 300SL Gullwing

How cool is this totally mod French Rolex Ad from the early 1960s, which features a beautiful woman with her distinguished man sitting on the hood of his Mercedes 300SL Gullwing. Very La Dolce Vita & Mad Men.

Monday, August 3, 2015

Sunday, August 2, 2015

Rolex Coolness: Gunter Sachs Rolex GMT Master

...Rolex Coolness...

Gunter Sachs


Rolex GMT Master & Submariner

Gunter Sachs was a German photographer, mathematician, author and multi-millionare industrialist. He wore a Rolex GMT Master, and a Submariner as seen in the photos below.

In this next image, we see Gunter Sachs wearing a Rolex Submariner [Reference 5513].

Gunter Sachs was married to Brigitte Bardot and they are pictured below

Saturday, August 1, 2015

Vintage National Geographic Rolex Oyster Ad

Vintage National Geographic 
Rolex Oyster Ad

Click Image For Detail

Friday, July 31, 2015

A Beautiful Rolex Moonphase 1952 Reference 6062

A Beautiful Rolex Moonphase
1952 Reference 6062

Thursday, July 30, 2015

Wednesday, July 29, 2015

U.S. National Archives Releases 911 Photos of U.S. Vice President Cheney

...Rolex President History...

U.S. National Archives Releases 911 Photos of 

U.S. Vice President 
Dick Cheney
Yellow Gold Rolex Day-Date

There has always been a great deal of mystery surrounding the events of September 11, 2001 (commonly referred to as 911), and in particular, around the events as they occurred in the White House on that frightful day. On Friday of this last week the U.S. National Archives released the first images ever seen of then U.S Vice President Dick Cheney as he watched the events of the 911 terrorist attacks unfold in the White House as well as photos of what occurred later that day and evening, and of course he was wearing his trademark Rolex Day-Date model, which is commonly referred to as The Rolex President.

Rolex has a current marketing campaign that says, "A Rolex Not Only Tells Time, It Tells History", and these photos clearly stand testament to this fact. The photos were taken by Dick Cheney's staff photographer, and they showcase how the Bush Administration responded to the 911 terrorist attacks, both before and after President Bush arrived back in Washington D.C.

The majority of photos were taken inside the Presidential Emergency Operations Center (PEOC) which is located in a subterranean basement underneath the White House in Washington D.C. The photos were released under the Freedom Of Information Act, based upon a request from a producer for video appearing on the PBS TV documentary series named Frontline.

You can view all 356 photos from The National Archive on their Flickr page.

Tuesday, July 28, 2015

Monday, July 27, 2015

And That's The Way It Was: Walter Cronkite Belongs To The Ages...

...The Greatest Newsman In History...

And That's The Way It Was
Walter Cronkite

The Most Trusted Man In America

Walter Cronkite was born in 1916 and lived the most amazing life and passed away at 92 years of age. What an amazing life he lived!!!! America's Uncle Walt–as he was affectionally calledwore a two-tone Rolex Datejust.

The image below is of major historical significance. He see Walter Cronkite on July 20, 1969 as he keeps his eyes glued to his monitor as NASA's Apollo 11 Mission touches down on the Moon for the fist time, and notice that Walter Cronkite is wearing his trademark two tone Rolex Datejust on a Jubilee Bracelet.

U.S. Navy SEA-LAB Interview
1968 Bob Barth Interview
San Francisco Navy Yard

Walter Cronkite is pictured in the next two photos interviewing the legendary U.S. Navy SEA-LAB diver, Bob Barth. Bob Barth was a the only diver who dove on all the SEA-LAB 1, SEA-LAB 2, and SEA-LAB 3 missions. Bob Barth co-developed the Rolex SEA-DWELLER with Rolex and we see him being interviewed below in 1968 by Walter Cronkinte.

U.S. Congressional Testimony
1971 Freedom Of Press
Washington D.C.

Walter Cronkite is pictured below on September 30, 1971 testifying before a Senate Sub-Committee on the U.S. Governments ability to control broadcasting. Cronkite was vehemently apposed to any lack of Freedom Of The Press.

In the undated photo below, Walter Cronkite appears to be wearing an yellow gold Rolex Day-Date. I can't make a positive ID from this photo, but it sure looks like it is all gold and a Rolex President.

Walter Cronkite is picture below as he is being greeted by Ronald Reagan in the White House in the 1980s.

Sunday, July 26, 2015

Stefano Mazzariol: Rolex Reference 6234

Stefano Mazzariol
Rolex Chronograph: Grandfather Of The Rolex Daytona
[Reference 6234]

The Rolex Chronograph Reference 6234 was introduced in 1955–coincidentally, the same years Rolex introduced the Rolex GMT Master.

The Rolex Chronograph Reference 6234 was made from 1955 to 1961, and during those 6 years Rolex averaged approximately 500 per year. The Reference 6234 is the great grandfather of the modern stainless steel Rolex Daytona.